Our Businesses

Sarinah is dedicated to showcasing the best in Indonesian heritage products, lifestyle and hospitality to locals, visitors and those seeking premium quality Indonesian products outside of the country through our three business divisions:



Sarinah retail outlets offer a broad range of branded fashion, ethnic fashion, heritage batik artworks and handicrafts.

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Trading & Sourcing-tm

Trading & Sourcing

The trading and sourcing division caters to the global export market for Indonesian wooden and rattan furniture as well as other products.

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Property and Hospitality-tm

Property & Hospitality

Delivering authentic Indonesian hospitality, Sarinah’s property and hospitality division comprises hotels, restaurants and other concepts.

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In Store Today

Sarinah always has something new to offer our customers; stay in the know about what is going on in store today.


Office Wear Sale at Sarinah

14 April 2016

Sarinah for the month of April will be hosting its latest sale event for those in search of great deals on leading office wear brands. Customers are invited to take advantage of discounts of up to 50% on office attire from Polo and Pierre Cardin, among many other international brands.

Outdoor sale

Outdoor Equipment Sale

29 February 2016

Until the 31st March 2016, Sarinah is offering up to 50% off outdoor equipment in store. Available products on offer include outdoor equipment from premium brands such as Alpina, Mount Track, Cold Air and Sherwood among others.

Live Music

Live Music @ Sarinah

15 February 2016

On the 15th March, drop by to Sarinah, Thamrin to meet and greet with the Overtunes and stay to enjoy a performance of live music from 3-5pm. The Overtunes will be available to meet with fans and sign autographs before treating the audience to a live performance.

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Events & News

Stay up to date with the latest news and events at Sarinah and visit an outlet today to participate in our regular lifestyle events including pop-up markets and collaborative initiatives with local artisans and organisations.


Sarinah Hosts Women Empowerment Gathering

22 July 2016 | Events

Sarinah, hosted an event on Friday, 22nd July 2016 with the theme ‘Women Empowerment Gathering’ celebrating the contribution of women in today’s businesses in addition to recognising their influential role on Indonesian society.


Sarinah Participates in Safari Ramadhan Event

24 June 2016 | Events

On 24th June 2016, Sarinah in cooperation with the State Ministry of Cooperatives & SMEs participated in the Safari Ramadhan event held at the retailer’s Thamrin location. The programme provided nine competitively-priced staple goods.


Sarinah Hosts SpecTaxCular 2016 Event

27 May 2016 | Events

Sarinah is set to host the SpecTaxCular 2016 event on 29th May 2016 along with the Indonesian Tax Directorate General, Bank BRI, Bank BNI, and Bank Mandiri during Car Free Day in Jakarta. SpecTaxCular is a sports competition.

miss international

Sarinah Welcomes Miss International 2015

21 February 2016 | Events

On 21st February 2016, iconic Indonesian retailer Sarinah in partnership with beauty brand Mustika Ratu welcomed Miss International 2015, Ms Edymar Martinez and Miss Puteri Indonesia 2016 and Ms Kezia Roslin Cikita Warouw.

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Sarinah works with local artisans across Indonesia to bring their traditional techniques in handicrafts, textiles and furniture to the local and global market.

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Our people

Sarinah is led by a passionate team of talented individuals committed to supporting Indonesia’s local artisans and its creative industries to provide the home of Indonesian heritage.

Ira Sarinah Alt

Ira Puspadewi

President Director


Handriani Tjatur Setiowati

Operational Director

Finance Director-tm


Finance & Administrative Director

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Sarinah receives and gives back

Sarinah’s mission as a state owned enterprise extends beyond its commercial activities to spearhead CSR activities that encourage the growth of small businesses that go on to become robust and independent companies that will also strive for community development.

Sarinah Hosts Break Fasting Event with National Forum on Public Relations

23 June 2016 | Events

On 17th June 2016, Sarinah in cooperation with the National Forum on Public Relations for State Owned Enterprises hosted the “Takjil On the Road, the Beauty of Togetherness & Sharing” break fasting event.

csr 1

Sarinah Organizes Young Batik Fashion Show

23 October 2015 | Events

As an avid supporter of local products and traditional crafts, the event featured a wide variety of men’s and women’s batik wear from a range of prominent Indonesian fashion designers that represent the next generation in the fashion industry.


Sarinah Showcases Local Products at Green & Culture Festival 2015

15 October 2015 | Events

On 15th March 2015, the company took part in the Green & Culture Festival 2015 – a bazaar hosted by local newspaper Suara Pembaruan and supported by Perusahaan Gas Negara (PGN) to promote Indonesian culture.

sunday market

Sarinah Organizes Sunday Market to Mark the Start of Ramadan

14 June 2015 | Events

As testament to its standing as a state owned enterprise dedicated to ensuring the well-being of its surrounding communities, Sarinah hosted a Sunday Market event offering a wide array of staple foods at below market prices.

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