In the preface of a book on the role of women during Indonesia’s road to independence, the country’s founding father and first president, Soekarno, wrote the following: “From Mbok Sarinah, I learned to love the working class. She was an individual of humble beginnings and limited means, but her spirit was always great”. In penning this touching tribute to his former caregiver, Soekarno sought to emphasise the importance of recognising the contributions made by all citizens to Indonesia’s development, irrespective of the magnitude of their impact or their socio-economic background.
Named after this influential figure in Soekarno’s life, PT Sarinah (Persero) was established on 17th August 1962 with founding principles closely linked to his dedication to supporting segments of the population that serve as the backbone of Indonesia’s economy. Opened during the midst of a period of economic difficulty, the iconic Sarinah Department store in Thamrin, Jakarta was the country’s first modern retail centre – as well as its first high-rise building – and was initially focused on meeting the basic needs of the local community by making available high quality goods at affordable prices.
We have since evolved considerably while maintaining our commitment to serve the public interest. In addition to providing local community members with access to advantageously priced basic goods through frequent outreach initiatives, our company now works closely with up and coming local businesses to showcase their products to the global stage. In supporting Indonesia’s craftsmen, cooperatives and SMEs by featuring their goods in our retail outlets, we have over the last 50 years developed into one of the country’s foremost shopping destinations, particularly for tourists in search of unique souvenirs and traditional crafts. When it comes to quality, our company stands among the leaders as a platform for the best Indonesian products sourced from skilled craftsmen and manufacturers across the archipelago.
We therefore encourage visitors from around the world to visit our stores to take advantage of our complete collection of products that embody Indonesia’s rich cultural heritage. As our company enters the next phase of its strategy to continue to modernise and appeal to a broader consumer base, we hope to also cement our strong standing as the true icon of Indonesian retail.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
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PT Sarinah (Persero) Jl. M. H. Thamrin No.11, Tel. (021) 31923008, Fax (021) 319318353