Sarinah Strives to Build Its Image as Indonesia’s Centre for Creativity

President Director of Sarinah Ms Handrijani Tjatur Setijowati is striving to craft Sarinah’s image as Indonesia’s centre for creativity.

One of Sarinah’s locations in Jakarta specifically in the Pancoran area is often utilised for live shows, indie film showings as well as discussions for creative products that have strong market appeal to consumers.

Furthermore, the company’s newly-renovated Malang location also serves as the new face of Sarinah. Sarinah Malang will also aim to be a one-stop-shopping destination particularly through the Makan Nakam food court – situated on the 2nd floor of the department store – which has also been recently refurbished.