Sarinah Hosts Series of Events to Commemorate 55th Anniversary

Sarinah is set to continue hosting a series of events to commemorate its 55th Anniversary in August 2017. Previously, Sarinah initiated cooperation with the Ministry of State-Owned Enterprises (SOEs) and a number of SOEs for a ‘walkathon’ event that took place on 13th August 2017. Among the programmes that is scheduled to be held includes a celebration of Indonesia’s 72nd Independence Day, competitions, a fashion show in collaboration with Hard Rock Cafe, and a blood drive.

As part of the programme, Sarinah will also mark its 55th anniversary with a tumpengan ceremony – an Indonesian traditional ceremony which symbolises gratitude.

On 17th August, Sarinah will host a flag ceremony in celebration of the 72nd Indonesian Independence Day. Moreover, the company will provide a series of activities such a HUT Logo competition, Sarinah Cares initiative – carried out through a blood donor initiative on 18th August 2017 – and various programmes on Indonesia’s journey since independence.

As the highlight of Sarinah’s series of celebratory events, the company will collaborate with Hard Rock Café to host the Fashion Rock and Fashion Show showcasing a range of Sarinah’s products. Standing as the embodiment of a cool lifestyle venue, the collaboration with Hard Rock Café is designated to showcase Sarinah’s trendy clothing range to a modern, young crowd. Prior to this collaborative event, Sarinah has also hosted a fashion show during the ‘SOEs Present for the Country’ event scheduled for 11th August 2017.

Sarinah’s partnership will be implemented through ANRI’s photo collection display that will be opened by prominent government officials. The photo collection display features historic SOE buildings such as the Sarinah Thamrin Department Store; the photo display will continue until end-August. Visitors can visit the photo collection display at Sarinah’s South Lobby.