Sarinah Participates in BUMN Marketeers Award 2017
On 3rd May 2017, Sarinah attended the BUMN Marketeers Award 2017 event which was part of the Jakarta Marketing Week 2017 programme; the event was held in Jakarta. The BUMN Marketeers Award 2017 is held to acknowledge as well as extend appreciation to state-owned enterprises (SOEs) that have excelled in their marketing and branding strategies. Minister of State-Owned Enterprises of Indonesia, Ms Rini Soemarno attended the event in support of all SOEs. Among the representatives of the 119 SOEs at the event included senior-level management staff members of Pertamina, Garuda Indonesia, Bank Syariah Mandiri, Sigma Cipta Caraka, and Asuransi Jiwasraya among many others.
This year’s ceremony covered the theme of “Economy in the Era of Digitalization” which sought to underline the importance of innovation as a means of remaining up-to-date with industry in addition to consumer trends. Winners of the event had to undergo a thorough selection process which included the company’s marketing performance from 2016 and the upcoming marketing plan for the 2017 year. Moreover, the event also awarded the Dewi BUMN 2017 award to Sarinah’s Director of Retail, Ms Lies Permana Lestari as well as Director of Trading and Property at Sarinah, Ms Indyruwani Asikin Natanegara.