Sarinah Receives Visit from Indonesian Minister of Trade, Minister of Tourism, and Chairman of Bekraf
Sarinah participated in the Shopping Discount Day in Indonesia (HBDI) and the Happy Birthday Indonesia Festival (HBDIF) which kicked off on 15th August 2017. Both events are being held to celebrate the 72nd Indonesian Independence Day in partnership with the Indonesian Ministry of Trade and Ministry of Tourism and Cultural Affairs. As part of its ongoing initiative to promote Indonesian products to international consumers, Sarinah opened the booth for the HBDIF event which takes place in JIExpo Kemayoran in Jakarta from 15th – 27th August 2017.
During the start of the event, Sarinah graciously received a visit from the Trade Minister, Mr Enggartiasto Lukita, Tourism Minister, Mr Arief Yahya, and Chairman of Bekraf, Mr Triawan Munaf; Sarinah’s booth is situated in Hall G – G20-G21. Sarinah’s Board of Directors took the opportunity to provide an explanation of the various products displayed in addition to discussing the range of marketing tools which can be utilised to further bolster the awareness of locally-made goods to overseas markets. Sarinah’s participation and strong ties with the Trade and Tourism Ministry demonstrate the retailer’s ability to raise awareness of Indonesian-made products to local and international consumers.