Having supported hundreds of small and medium enterprises (SMEs) in Indonesia, Sarinah has extended its role as a business entity with the introduction of pop-up markets. Situated within the premises of Sarinah Thamrin, the retailer’s pop-up markets concept functions as a stage for young entrepreneurs eager to provide a fresh interpretation of the shopping experience in Indonesia. As an innovative retailer, Sarinah hosts its pop-up market events several times a year with creative themes to ensure visitors are entertained with the tenant selections as well as various performances.
Young entrepreneurs in the F&B and fashion sectors regularly take the opportunity of Sarinah’s pop-up markets hence customers are treated to endless varieties of cuisine, apparel, and accessories among other products hence appealing to local and international customers. Modern interpretations of beauty trends as well as food make up the breadth of pop-up market retailers with an enthusiasm to present customers their products. Local brands including Fatboy, Chickenerie, and Bow Project have displayed their retail products during Sarinah’s pop-up market events and have thus enjoyed success in generating greater product awareness.
With an attractive list of burgeoning local vendors, Sarinah’s pop-up markets have set the trend for memorable shopping for customers in Jakarta. Sarinah’s participation in an increasingly popular business movement geared towards the sale of one-of-a-kind item bodes well for customers in search for more than the mundane retail experience.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
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