At the heart of Sarinah’s diverse operations are its longstanding department stores and retail outlets, renowned for their success in deftly curating a unique product collection. Drawing upon the company’s founding mission to serve as a platform for skilled local craftsmen and SMEs in need of an opportunity to showcase the quality of their work to the market at large, Sarinah is first and foremost ‘The Window of Indonesia’, offering an unmatched array of artisanal handicrafts, paintings and traditional clothing that allude to Indonesia’s rich culture.
Through the continuous efforts of a buying and sourcing team that scours the archipelago in search of only the finest souvenirs and trinkets, the company’s department stores stand as a one-stop shop for all things Indonesian – whether that be intricately woven Songket fabrics from South Sumatra or gourmet coffee beans cultivated in the mountain foothills of Central Java.
Complementing Sarinah’s catalogue of quintessentially Indonesian crafts is an expansive selection of contemporary retail brands offering the latest in women’s fashion and modern menswear. Among these brands are several of the company’s in-house creations, including Shareena – a retailer of hijabs catering to Indonesia’s fast-emerging market of trend-savvy muslim customers. Through its ability to offer such a varied line of products, Sarinah positions itself to provide a complete shopping experience for both local and international visitors, in search of bargain offerings as well as high-end fare.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
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