Sarinah Thamrin’s main ground floor is the primary location for a vast collection of accessories produced by local and international brands renowned for trend-savvy appeal and versatility. Catering to modern Indonesian men and women, Sarinah’s retailers offer a complete product range starting from jewellery to handbags. Offering extensive products from emerging local brands in addition to global names such as Braun Buffel, Sarinah is a familiar name in the local modern retail scene. The availability of a reasonably-priced yet attractive product line has long been a part of the Sarinah shopping culture. Retail tenants at Sarinah are at the crossroads of the newest and most innovative fashion trends that are set to win over the most meticulous trendsetter. With more than 25 small and large-scale brands for accessories available at Sarinah, customers are provided with a multitude of handbags, footwear, necklaces, watches, and hats to choose from. International brands including Elle, Kickers, and Charles Jourdan have set up shop at Sarinah as well as Indonesian brands Farrel and BARA.

A carefully curated selection of locally-produced or inspired products illustrates Sarinah’s expertise in Indonesian heritage products. As such, a number of local brands producing fashionable accessories also call Sarinah their home. These retailers have a special story for each product starting from the production process to the end result. Moreover, several of these brands source raw materials such as gems and stones from areas including Papua and parts of Eastern Java and hence incorporate unique aesthetic elements within the final product. Assisting customers with inquiries about Sarinah’s line of accessories are the retailer’s attentive sales associates that are well-equipped with in-depth product knowledge. Offering accessories suited to modern taste and steeped in local culture, Sarinah’s retail tenants are ready to guide customers and fashionistas alike in moving in tandem with trends transforming Indonesia’s fashion industry.