As a leading retailer of modern fashion, Sarinah continues to provide customers with an exclusive line of ethnic apparel that embodies the rich cultural heritage of Indonesia. Ethnic fashion is an extension of Sarinah’s diverse clothing line that adds a distinctly local element to the prominent department store’s collection. These products are carefully tailored to feature intricate patterns hence making ethnic apparel – which incorporate designs influenced by regions across the country – a favourite among Sarinah’s customers. The product range for Sarinah’s ethnic fashion line enables trendy shoppers to combine elements of modernity and tradition in their outfits. This therefore demonstrates Sarinah’s ability to remain active in catering to the changing modes of Indonesia’s fashion scene.
With years of experience in delivering product diversity at affordable prices, the Sarinah Thamrin department store has an extensive selection of ethnic fashion ranging from traditional Kebaya dresses to Batik-printed conventional wear. Sarinah through its network of SMEs ensures that every ethnic garment is meticulously designed with traditional elegance in mind. As a modern retailer, Sarinah understands the demand for product variety and therefore provides its ethnic fashion line in a bevy of attractive colours and styles for both men and women. Informing customers about the unique story behind Indonesia’s traditional apparel are Sarinah’s sales associates who are well-versed in the clothing styles found throughout the archipelago.
As an iconic retailer of Indonesian heritage products, Sarinah places a special emphasis on its ethnic fashion line. While sometimes an overlooked product, Indonesian ethnic fashion is currently undergoing a revival led by Sarinah through its dedication to retailing a clothing selection that offers a blend of traditional beauty and modernity.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
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