Sarinah as an expert in the retail of Indonesian heritage products is able to provide customers with a vast selection of traditional and modern artwork. These artworks are created by Indonesians with a flair for creativity and a passion for the rich, local culture found throughout the archipelago. Sarinah therefore serves as a retailer actively committed to showcasing local art masterpieces to a diverse range of customers. Moreover, the artworks available at Sarinah are meticulously crafted and as such comprise a collection of highly valuable, uniquely Indonesian pieces.

The one-of-a-kind nature of the artwork featured at Sarinah can be traced back to the skills of local artists in undergoing an intimate creative process to produce masterful works of art. Taking everyday life as inspiration, these local artists translate quintessentially Indonesian scenes into visual art forms in accordance with their own interpretations. Furthermore, local painters are also able to recreate historic and iconic images in addition to portraits of well-known Indonesian figures showcasing the extent of their capabilities as artists.

Sarinah’s largest art collection can be found in its landmark Thamrin department store, famous for its abundance of Indonesian heritage products. The company’s specialisation in this field ensures that its sales team is always on hand to provide insights into the origin of each painting, ready to assist both local customers seeking to learn more about their culture and international tourists keen to bring home a piece of Indonesia. Sarinah as an iconic retailer serves as a bridge for bringing together remarkable Indonesian heritage products to customers with a strong interest in artwork.