Sarinah’s expertise in the retail of Indonesian heritage goods lays in the company’s ability to capture the essence of Indonesia’s diverse culture and provide an array of unique products of the highest quality. The ready availability of handicrafts made by local artisans at Sarinah is an opportunity for visitors to engage in Indonesia’s renowned cultural tourism through which they will be able to gain insights into the traditions as well as cultures of Indonesia’s multiple ethnic groups. Combining elements of traditional and modern art forms, Sarinah offers consumers a broad portfolio of handicrafts including wooden name card boxes, metal statuettes of Indonesia’s classic modes of transportation and iconic landmarks in addition to batik-inspired table decor among many others.
Inspired by the Mataram Kartasura royal palace in Solo to the classic pendet dance from Bali, Sarinah delivers on premium quality souvenirs with flare and cultural value further highlighting the company’s appreciation for Indonesian heritage. Local artists transform thick copper into finely detailed craftwork through careful precision and unparalleled sculpting skills in which close attention to detail ensures the removal of imperfections from metal statuettes. Once covered in silver coating, these handicrafts are polished to mark the end of a laborious creation process and bringing to life miniature representations of both historic and modern Indonesia.
Renowned for their ability to capture diverse facets of Indonesian culture, Sarinah’s network of craftsmen also create specialty wooden name card boxes. Local artisans carefully sketch designs on blocks of wood before undertaking the tedious whittling and sculpting processes. Upon the completion of wood sanding, these skilled masters of craft apply colourful layers of paint ensuring a vibrant level of detail and delivering on quintessentially Indonesian-designed name card boxes. Further elevating its value for local art, Sarinah’s craftsmen additionally incorporate batik fabrics onto a number of heritage goods showcasing their capacity in creating souvenirs and trinkets that combine different local art forms.
Sarinah’s in-depth understanding of true craftsmanship coupled with its artisans’ ability to produce memorable souvenir pieces are key factors in delivering quality products to consumers. To better introduce buyers to the historical aspect of the handicrafts, Sarinah ensures that its retail and sales team maintain a full grasp of contextual knowledge related to each individual product. In doing so, its customers are able to develop an understanding of timeless Indonesian masterpieces through Sarinah’s embrace for traditional arts. With a willingness to introduce consumers to the soul of Indonesia, Sarinah is poised to carry onwards in the delivery of classic and much-appreciated handicrafts.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
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