Sarinah’s trade division offers local and international consumers with durable rattan furniture illustrative of Indonesia’s position as a leading manufacturer of this type of product. Having initially entered into this area of business through the production of woven baskets, Sarinah has diversified its product portfolio to additionally encompass rattan-based chairs and tables. The superior quality of these treasured traditional products by Sarinah remain highly sought-after by customers throughout several regions such as the Middle East and Central America. Sarinah’s rattan furniture products are commonly found throughout numerous homes in Indonesia and are well-appreciated for their strength, versatility as well as aesthetic value.
Sarinah sources its rattan from Cirebon, West Java which is a renowned area housing the highest quality of raw rattan in Indonesia. Sarinah’s craftsmen closely apply each wicker strand to individual furniture frames while ensuring that a high level of attentiveness is maintained during the labour-intensive production process. As a means of providing consumers with woven traditional furniture with marketable appeal and practicality, Sarinah’s team of weavers paint each rattan-based product to complement the overall appearance of Indonesia’s iconic form of traditional craftsmanship.
Sarinah’s rattan product range continues to win over a wide-range of consumers in Indonesia as well as overseas. In catering to the ever-changing preference for contemporary wicker products, Sarinah is at the helm of innovation through which it hopes to add more alternative forms of rattan-based furniture into its current portfolio. In doing so, Sarinah prides itself in having already obtained a notable selection of rattan products and will continue to improve upon research and development to meet market demand. Consistent production measures coupled with talented local labour boasting years of experience in creating sturdy rattan furniture are fundamental factors that have positioned Sarinah’s traditional furniture as the industry benchmark and market leader in Indonesia.
PT Sarinah (Persero)
Sarinah is a state owned enterprise committed to supporting local craftsmen, communities and entrepreneurs to promote Indonesian products and serve as the home of Indonesian heritage for locals, visitors and the global export market.
Copyright © Sarinah 2018 Designed by Global Business Guide Indonesia
PT Sarinah (Persero) Jl. M. H. Thamrin No.11, Tel. (021) 31923008, Fax (021) 319318353